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SOUNDOFF PRESS

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AROUND "THE HOUSE" TAKES A LOOK AT SOME LAST MINUTE GIFTS - DECEMBER 18, 2020

Check out Chicago's Very Own WGN recommendations on last minute socially conscious gifts. Featuring our signature "I Stand For.." DIY Speak Your Truth T-shirt. Now available.  

“JUST BECAUSE YOU BUILD IT, DOESN'T MEAN THEY WILL COME" WITH DARYL SNEED – DECEMBER 12, 2020 

Just Because You Build It, Doesn’t Mean They Will Come. It takes more than having a website and an e-commerce platform to sell online. The same principles of what you’d do being in a physical space is the same as online. The strategies are inherently different, and the online community and marketplace is increasingly more […]

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“WE CAN DO ANYTHING WE PUT OUR MINDS TO” – CIARA 
NOVEMBER 7TH
 

If you haven’t had a chance, check out Ciara’s Instagram video chat with her daughter following the Biden-Harris confirmed victory. What’s so amazing about this less than 45-second chat is that if you close your eyes while listening to her words, you imagine this same conversation happening across countless households around the globe.

BORN IN THE USA: HOODIES ARE RAISING RECORD-BREAKING REVENUE WITH STYLE - OCTOBER 27, 2020

More to the point, the current product offerings are the originators of a new role in menswear. In fact, a handful of designer brands presented hoodies that rules the runway from Europe to the USA, and rightly so, after all, America invented the hoodie!

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THE BEST MEN’S VOTE CLOTHES AND ACCESSORIES 2020 - OCTOBER 21, 2020

Red, Blue, or indifferent; the upcoming election is sure to be one of the most historic in our lifetimes. According to the U.S. Elections Project’s numbers, on Tuesday, October 20, 2020; voters had already cast more than 35 million early votes, with two weeks to go until Election Day.

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#GetOutTheVote: Fun Brands Promoting Your Right to Vote It's election season! - September 16, 2020

Are there issues you don’t agree with? Make your dissent heard by “voting your veto” and wearing this cozy thermal to spread the word.

Brands donate a part of their proceeds to important causes -
July 02, 2020 

A small way to help? Purchase productsthat align with the organizations you care about


Sportswear International in the "Gallery" - Jan 31 2020

Founders Daryl Sneed and Bret Grafton donate 10% of all proceeds to non-profits organizations that promote social and political change.

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THE BEST MEN’S VOTE CLOTHES AND ACCESSORIES 2020 - OCTOBER 21, 2020

When I saw the Savage Beast Sweatshirt, I knew I had to have it. Since it’s been so cold in LA (under 70 degrees IS cold), I have a new obsession with sweaters. When I first put on the Savage Sweatshirt, I refused to take it off. The material is like butter on my skin and I can wear this every single day. I love the fierce tiger patch right in the middle to show I’m not to be messed with.

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essence.com - Dec 28th, 2019 

In this political climate, sometimes a little retail therapy can do the trick. But, with a big year ahead of us like the 2020 election, we can only hope for better results next year. One brand that is doing the work is SOUNDOFF. The new gender-neutral streetwear label is disrupting the market with its inclusive approach and political focus. With its third release, “Life, Liberty, and Happiness,” SOUNDOFF takes a collegiate approach to the political year in 2020.


Askmen - Sep 13th 2019 

Hustle, hustle, hustle was the name of the game for Bret Grafton. For most of his career, anyway. As he put it: he used to have 40 or so outside clients a year, all bringing a variety of projects and opportunities.

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